I build communities that people don't want to leave.

It started with a game.

I was deep in competitive gaming when I noticed something: the players who stuck around weren't chasing rankings — they were chasing each other. The community was the product.

So I built one. r/CompetitiveOverwatch grew from zero to 150,000 members. I wasn't getting paid. I wasn't building a resume. I was following a fascination that wouldn't let go — the mechanics of why people gather, stay, and build together.

That fascination became the foundation for everything that followed.

Nearly a decade of building at scale.

I joined monday.com as roughly employee 24. Over the next eight years, I helped build the company from a startup into a publicly traded platform — and built myself into someone who could operate at any altitude.

I built US Customer Success from scratch. Started the company's first international office, which grew to 400 people. Led the Startup for Startup community initiative. Every role was about the same thing — creating systems where people thrive.

One direction. No hedging.

I left a senior role at a public company to build something of my own. No funding. No team. No safety net.

There's a moment in every founder's story where the decision becomes irreversible. Not because you can't go back, but because you realize you don't want to. That was my moment.

Tools for people who build communities.

Not an audience. A peer network.

The best communities aren't built on content — they're built on trust, shared learning, and the belief that helping others accelerates everyone.

An audience watches. A community builds. Every tool I create, every founder I mentor, every system I design serves that distinction.

I believe the next generation of community tools should make trust visible, make value provable, and give builders the recognition they've earned.